Throughout time businesses are always looking for ways to grow and better their company. These days the medium they need to turn to is social media. Social media has exploded over the past few years and everyone is using it. Whether it is Facebook, Twitter, LinkedIn, etc., social media is reaching everyone in some one. The capabilities of social media are also growing each day. New apps or tools are created on social media sites to help people find new ways of reaching people and sharing information. This is a tool that is essential to a successful business because companies need to reach their clients and audiences.

            Businesses can now use social media to reach out to their clients and target publics. Through social media businesses are able to reach people quickly and effectively. Not only are businesses reaching their target public, but also millions of other people who may be interested in what a business has to offer. Through Facebook, a business can create an event that tells about an event being held by the company. By putting it on Facebook, the company reaches so many people. Twitter can allow companies to tweet about anything new and upcoming about their business. This way all of their followers can keep up on the company and always know what is happening. Social media is a cost effective way to reach out as well because most social media is FREE. Reaching people at zero cost is exactly what businesses are looking for. Social media and networking is exactly what businesses needed in order to be able to go that extra mile to reach out to their audiences.