Gaining Media Presence

            Last week I discussed how social media is changing the world of business. This week I am going to focus on a company that works with businesses to create a social media presence. This company is called Sprout Social.

            They work with company to help them gain a presence through social media websites. They can help track social media websites to see how many people are viewing information about a certain company. For example, they get updates when a company gains new followers on Twitter and can in return relay that information to the company. By being able to track this information, Sprout Social is able to give companies the information they need to see if their social media presence is helping their business.

            Sprout Social helps companies reach several different social media sites all within their site. They reach multiple sites with the same information so no matter what social media site a person uses, they will know information the company posts. Sprout Social also helps company monitor what kind of information people are searching and what they want to know about a company. This way the company knows exactly what they need to do to reach their audiences. This website is a perfect example of the important role that social media plays for business. It helps companies to make sure their company is using social media to their advantage.

This video helps explain what Sprout Social does and how they help businesses...