The possibilities of how technology
will evolve are truly endless. When the iPod was released in 2001 it completely
changed how we listen to music and impacted the music industry forever. The
iPhone was released only five years ago and Apple yet again completely changed the
way we would use mobile devices forever.
In 2009 Apple released the iPhone 3GS,
which was the first iPhone with high-resolution video recording capability. That
same summer I first started working for a video production company in Dayton,
Ohio and we had an idea to buy this new iPhone and in collaboration with a
local artist film one of the first music videos using only an iPhone. By using
the iPhone 3GS and building a jerry-rigged camera stabilizer we were able to produce
a very successful project. The music
video only took one day of shooting with Ben Rivet, a musician, using different
locations in the Dayton area and currently on YouTube has over 120,000 views.
After the video was released using
primarily YouTube we gained major exposure for Ben Rivet, the production
company, and I was even interviewed by Wired magazine on the pros and cons of
shooting a music video with an iPhone.
The purpose of this story is to elaborate
on the possibilities of technology in relation to film and music. The iPhone
video capabilities have improved significantly since 2009 and the amount and uses of
photography and video apps are endless. The easily accessible exposure one can
gain using Youtube is also phenomenal. We are all aware of Youtube celebrities
famous for all the wrong reasons, but the positive approach that small time
independent artists like Ben Rivet can use to gain exposure is much more
important. The rise of independent projects using only high-resolution mobile
devices is rapidly increasing and it will be astonishing to see how this
changes the industry forever.
-Kyle Brock
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