Impact On Business

            Social media impacts business in many different ways. An article written by Maya Grinberg for the Huffington Post explains just how beneficial these social media sites can be for businesses. In this article she discusses a survey done by Wildfire examining the impact of social media on the business world. Social media has become the best way for businesses to reach their consumers. 85% surveyed said that they use social media as a way to engage in dialogue with their consumers. This is a huge benefit for businesses. By being able to engage in dialogue through social media, businesses can speak with their consumers about the products or services they offer. They will be able to know if what they are doing works, if the consumer has suggestions, or if something needs to be improved. Being able to interact with consumers is very important to business because they value consumer feedback. By hearing this feedback they know how to make their business run successfully and continue to gain consumers.

            88% of those surveyed believe that social media has helped to grow brand awareness. This proves that social media is a valuable tool to business. People can learn about what a company does and read comments and/or blogs on that company to see if the company might offer something of interest. When a person sees that one of their Facebook friends “likes” a company they may look at the company page and there they can learn about what the company offers. Companies are always looking for ways to build brand awareness and social media sites are the perfect platform for them to do so.

            Social media sites are a strategic way for businesses to reach out to their clients and grow their brand. By integrating social media sites with marketing, business can reach almost anyone. These sites present businesses with easy and effective ways to reach out to current and potential consumers. Businesses will continue to use social media to grow their business and it will only keep getting better do to the improvements and advancements made on these sites almost every day.

The following site provides an image showing statistics and another information found through the Wildfire survey: http://www.huffingtonpost.com/maya-grinberg/measuring-the-business-impact_b_1217733.html